Marketing for culture.
For theatres, museums, art galleries, and cultural centers
Discover new ways to reach your audience.
Marketing in a cultural institution involves daily challenges: limited budgets, the need to reach new audiences, cutting through digital noise, promoting diverse events, and building lasting relationships with the public. At LOOK_LIKE, we understand these pain points. We are personally passionate about culture and have extensive experience in effectively bridging marketing with the world of art.
You don't need to build a large marketing department from scratch. We provide you with access to a team of experienced specialists who understand the unique character of the cultural sector and know how to effectively promote your institution and its events. We combine creativity with a strategic approach to reach your target audience and build lasting engagement.
What we offer
Marketing strategy and planning
A well-developed strategy for a cultural institution allows you not only to effectively promote your offer — events, exhibitions, or heritage — but also to efficiently reach new audience segments and build strong, long-term engagement. Precise marketing planning tailored to the unique goals and mission of your institution optimizes activities, supports statutory objectives, and strengthens your brand and visibility in the public space.
- Marketing audit: Analysis of current marketing activities, identification of strengths and weaknesses, and actionable recommendations for improvement.
- Marketing strategy development: Creation of a comprehensive marketing plan aligned with the institution's goals, target audience, budget, key messaging, and communication channels.
- Social media strategy: Defining goals for social presence, selecting appropriate platforms, developing a publication calendar, and creating a community engagement plan.
- Email marketing strategy: Planning email campaigns (newsletters, event updates, reminders, thank-you messages) that build strong audience relationships.
- KPI definition: Establishing measurable success metrics for marketing activities..
Web analytics and optimization
We measure the effectiveness of our actions, analyze data, and optimize strategies to ensure continuous growth and the achievement of agreed KPIs.
- Analytics setup: Configuration of Google Tag Manager, Google Analytics, Meta Business Suite, and other tools.
- Key performance indicator monitoring: Tracking progress and campaign efficiency.
- Regular reporting: Presenting results and actionable recommendations.
- ROI analysis: Evaluating return on investment for marketing activities.
Effective online ad campaigns
Online advertising campaigns powered by Google & Meta Ads (Facebook, Instagram, WhatsApp) designed to boost interest in your events and drive ticket sales.
Google Ads campaigns
- Setup and optimization of Google Search campaigns reaching people actively searching for cultural events, exhibitions, performances, etc. (e.g., search terms: "painting exhibition", "theatre tickets", "interactive museum for kids").
- Leveraging the Google Display Network to build awareness across a broad network of websites and apps.
- Remarketing to users who have already visited your website or shown interest in a specific event.
- Google Arts & Culture campaigns (where applicable).
Meta Ads campaigns (Facebook & Instagram & WhatsApp)
- Creating engaging ad campaigns targeted by demographics, interests (e.g., art, theatre, classical music), online behavior, and location.
- Promotion of specific events, exhibitions, and workshops.
- Building overall brand awareness for the institution.
- Lead generation campaigns (newsletter sign-ups, event reservations).
- Use of video formats, carousels, collections, and stories.
- Remarketing to users who interacted with your social media profiles or website.
Social media management
Professional social media management is key for cultural institutions to effectively promote events and build an engaged online community. Active and strategic social presence enables dynamic communication, enhancing your brand image and making your cultural offer more accessible.
- Analytics setup: Configuration of Google Tag Manager, Google Analytics, Meta Business Suite, and other tools.
- Key performance indicator monitoring: Tracking progress and campaign efficiency.
- Regular reporting: Presenting results and actionable recommendations.
- ROI analysis: Evaluating return on investment for marketing activities.
Email & SMS marketing
Effective email & SMS marketing is a valuable tool for cultural institutions to communicate directly with their audience and promote events effectively. Regular newsletters, along with personalized email and SMS messages, help build lasting relationships, keep audiences informed about repertories and special offers, and directly encourage participation in cultural life.
- Subscriber list building: Designing newsletter subscription forms.
- Newsletter creation and dispatch: Keeping audiences informed about news, events, and special offers.
- Mailing list segmentation: Tailoring messages to different audience segments.
- mail marketing automation: Setting up welcome sequences, event reminders, and follow-ups.
- Campaign performance analysis: Tracking open rates, clicks, and conversions.
Design and creation of marketing materials
Creative design and production of marketing materials are essential for clear communication and building a strong visual identity for cultural institutions. We offer professionally prepared promotional materials — from posters and flyers to engaging digital content — that capture attention while consistently reflecting your unique cultural offer and supporting your statutory mission.
- Graphic design: Creating visually appealing promotional materials (posters, online banners, social media graphics, infographics, e-books, and event branding).
- Copywriting: Writing engaging and persuasive ad copy, event descriptions, social media posts, website content, and newsletters.
- Website and landing page design: Developing responsive, intuitive websites and dedicated landing pages for specific events or campaigns.
- Print design: Crafting flyers, brochures, catalogs, and other print assets.
Training and consultations
We offer dedicated training sessions and consultations for cultural institutions to support skill development and the implementation of effective marketing and management strategies. Professional support helps teams increase operational efficiency, better connect with audiences, and grow the institution's potential in a changing environment.
- Workshops for cultural marketing teams: Hands-on training covering specific tools and marketing strategies.
- Individual consultations: Tailored advice addressing unique challenges faced by your institution.
Who we are
We are passionate about marketing and culture, with extensive experience in promoting artistic institutions.
Anna Hruszka
Over 15 years of experience in marketing and communications, including serving as Head of Promotion and PR at the National Stary Theatre from 2015 to 2018. Specializes in strategic planning, media relations, and coordinating cultural projects. Successfully implemented the visual branding for the Stary Theatre and oversaw its communication strategy. At LOOK_LIKE, she crafts engaging narratives and drives marketing goals for clients in the cultural sector.
Łukasz Grabski
Expert in digital marketing and web development (Joomla! CMS), with extensive experience in Google Ads, Meta Ads campaigns, and web analytics. Formerly ran an art gallery and a marketing agency catering to companies operating in the Scandinavian market. At LOOK_LIKE, he combines technical expertise with visual aesthetics (a graduate of the Academy of Fine Arts in Krakow) to create innovative digital solutions for culture and artists.
