Marketing Glossary

Articles
Title
Joomla!
CMS – Content Management System
Media Budget
ROI (Return on Investment)
ROAS (Return on Ad Spend)
KPI (Key Performance Indicators)
PPC (Pay Per Click)
CPC (Cost Per Click)
CTR (Click-Through Rate)
CPA (Cost Per Action)
CPL (Cost Per Lead)
CPM (Cost Per Mille)
CPV (Cost Per View)
CPS (Cost Per Sale)
CPI (Cost Per Install)
CPO (Cost Per Order)
CR (Conversion Rate)
QS (Quality Score)
Google Tag Manager (GTM)
Google Tag Manager – WEB (GTM – Client-side)
Google Tag Manager – SERWER (GTM – Server-side)
Google BigQuery

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