Brand Strategy
We develop and implement comprehensive digital marketing strategies for both new and existing companies.
We will plan your marketing strategy
We know that well-planned activities yield the best results. That's why we dedicate so much attention to creating marketing strategies.
What we offer?
Situation Analysis
- we will examine the external perception of your brand,
- we will determine its position relative to the competition,
- we will define its strengths and weaknesses,
- we will determine the brand's USP (Unique Selling Proposition).
Defining Goals
- we will determine the strategic goal of the activities,
- we will define the operational goals.
Defining the Strategy
- we will determine the overarching communication assumptions in relation to the goals,
- we will describe and classify the buyer personas of your brand,
- we will create the big idea for communication and promotional activities.
Defining the Action Tactics
- based on the strategic assumptions, we will select communication channels,
- we will plan activities within each channel,
- we will select KPIs (Key Performance Indicators) for each campaign.
Campaign Launch
- we will match media and promotion channels,
- we will launch and run campaigns according to the assumptions.
Analysis of Activities and Their Effects
- we will continuously analyze and optimize campaigns to achieve the adopted assumptions,
- we will report the results and plan further activities according to the agreed schedule in a way that is convenient for you.
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