Definition: A marketing metric that measures the amount of revenue a business earns for each dollar it spends on advertising. Unlike ROI, ROAS focuses strictly on the gross revenue generated specifically from the media budget.
Formula:
Definition: A marketing metric that measures the amount of revenue a business earns for each dollar it spends on advertising. Unlike ROI, ROAS focuses strictly on the gross revenue generated specifically from the media budget.
Formula:
Digital Marketing Agency