Media Budget A media budget is the amount of money allocated directly to the delivery of advertisements across selected marketing channels. These funds are paid to platforms like Meta (Facebook, Instagram) or Google for actions such as paid clicks (CPC) or impressions (CPM).

Good to know: The media budget is typically distinct from creative production costs and the agency's management fees. Proper planning of this budget is essential for maintaining the profitability of marketing activities and achieving the desired return on investment (ROI).