KPI (Key Performance Indicators) Key Performance Indicators are measurable values that demonstrate how effectively a company is achieving its key business and marketing objectives. KPIs help translate a general business vision into specific, trackable data.

Examples of Marketing KPIs:

• Number of new leads (inquiries),
• Customer Acquisition Cost (CAC),
• Website conversion rate,
• Social media post reach.

Good to know: Well-defined KPIs should follow the SMART principle (Specific, Measurable, Achievable, Relevant, and Time-bound).