Google BigQuery is a fully managed, serverless cloud data warehouse (part of Google Cloud Platform) designed for lightning-fast analysis of massive datasets (Big Data). In digital marketing, it is primarily used to store raw data from Google Analytics 4, allowing for processing without the limits or sampling typically found in the standard GA4 interface.

What is it used for in marketing?

• Data integration: The ability to combine website data with CRM data, POS systems, or other external sources.
• Advanced analytics: Creating custom reports and attribution models (e.g., Data-Driven).
• Full data ownership: Your data is securely stored in your own account, independent of any changes to the Google Analytics interface.