This is a key question for many entrepreneurs. Hiring your own full-time employee is a significant expense—salary, social security contributions, training, and workstation costs. Moreover, a single person often has a limited range of specializations.

An External Marketing Department, such as LOOK_LIKE, offers:

• Access to a Team of Specialists – Instead of one marketer, you gain access to experts in SEO, Google Ads, Social Media, Content Marketing, Graphics, and Analytics.
• Lower, Predictable Costs – You pay for a service. You don’t bear the costs of recruitment, training, or expensive subscriptions for marketing software and tools.
• Flexibility – You can scale services up or down depending on your company's current needs.
• A Fresh Perspective – An external partner brings an objective viewpoint and the latest market trends.

Consider outsourcing your marketing services if you need a comprehensive strategy, diverse competencies, and want to optimize your costs.

Learn more → How much does a marketing employee cost in a small or medium-sized company in Poland?